The Stepmom Summit
Three Days To A Stepmom Life You Love
Hey hey! We are so excited to team up with you to pull off something that’s going to be absolutely incredible.
The Stepmom Summit is a 3-day event that will help stepmoms improve their blended family lives.
On this page, you’ll find all kinds of resources meant to make your life as a speaker as easy as possible and answer any questions you might have. If you run into a question we didn’t answer here, email us at info@thestepmomsummit.com or ask over in the Speaker's Facebook group.
Before you go any further, you can download and print your Speaker Checklist with the important dates and to-do list HERE.
As a speaker, you'll also get free access to our $147 Ultimate Access Pass!
Thanks again for helping make this summit a huge success. We're so excited you're here!
xo,
Cameron and Beth
Quick Access Links
How This Will All Work
Let’s do a quick rundown of how this whole summit thing will work.
The event will run from April 20 - 22, 2023 with 5-7 pre-recorded presentations running each day. These presentations will include 20-30 minutes of content (with up to a 3 -minute pitch) and a live chat.
While the presentations themselves are pre-recorded, all speakers are asked to attend their presentation time live to interact with attendees in the chatbox. There is no video component, so attendance in pjs is allowed and encouraged. 
Along with the live presentations, there will be a Facebook group for attendees to hang out in, hold each other accountable, and ask all of us additional questions. If attendees have good questions while your presentation is going on, you’ll be able to go live in the Facebook group for a bit of an encore to answer those questions, connect with the attendees, and provide even more value.
The additional Facebook live is not required. But we've found that those who do the lives have a great time and that the attendees love it!
We're planning a lot of fun opportunities to engage with attendees and we encourage you to take advantage of these chances to help get them excited about your presentation and to build your following!
Leading up to the summit, we’ll have two weeks of promotion. You’ll be provided with email swipe copy, social media swipe copy, and social media graphics to make it all easy! We'll even have a suggested posting/sending schedule for you to make your promotion easy to outsource to a VA.
During the promotion phase, as the summit is running, and for a week after the summit is complete, we’ll also be promoting the Ultimate Access Pass. The Ultimate Access Pass includes replays and speaker bonuses, among other benefits. These passes will provide immense value to our attendees while making the work of promoting and creating a presentation worthwhile by allowing you to bring in affiliate commissions. Yay!
After the summit, we'll be opening the doors for a launch of our Stepfamily Circle membership. If you'd like to serve as an affiliate for that, too, let us know and we are happy to get you set up to bring in even more commissions!
So this all sounds great, but what kind of work does it require of you? Let’s chat about it! Our goal is to make this all as easy as humanly possible so we can all have a blast while providing great value and growing our businesses.
1. Basic Information
The first thing we’ll need is some very basic information from you so we can finish up our registration page and Speakers page.
This information includes things like:
- Name
- Title
- Bio
- Square headshot
Once you give us the thumbs up that you’re in, we’ll send you a link where you can upload all this information easily. (if you're reading this, you've probably already gotten the link. If you haven't, please let us know at info@thestepmomsummit.com!)
2. Presentation Slot Scheduled
The next thing we'll need is for you to schedule your presentation slot! We'll have a list of available times for you HERE soon. (Slots are first-come first-served so if you have a tight schedule be sure to grab your spot right away)
While your presentation will be pre-recorded, you’ll still be required to be in the chat live during your time slot to answer questions and connect with attendees.
During this slot, once your presentation has had time to air, you’ll also be able to jump into the Facebook group for an encore and to answer any great questions that weren’t answered in your presentation. (These Facebook lives will also be added to the Ultimate Access Pass).
3. Presentation
Next up is your presentation! This is a 20-30 minute pre-recorded presentation that is meant to be more friendly and casual than perfect and structured. We want our attendees to learn something great, while having fun in the process.
Please structure your content in a way that allows attendees to walk away feeling like they've really learned something, rather than a webinar format where they feel like they're missing something that they need to buy from you asap.
With that being said, you have your choice of the following presentation formats:
- Slides
- No slides (just your gorgeous/handsome face)
- A mixture of the two
- Interview-style
This year we have limited slots available for doing interview-style presentations and it will be first come, first serve for those. Let us know if this is something you are really interested in and we'll share a link for you to schedule a time with us to do that. And we’ll work together to come up with questions.
No matter what format you choose, you are free to use your presentation however you’d like in the future.
Your presentation should include great, actionable content. Here’s the suggested format:
- A quick introduction
- An overview of your topic
- Where people go wrong with your topic and tend to overcomplicate it
- Teaching section
- Specific action steps (with the goal of simplifying their existing process)
- Up to a 3-minute pitch
- Include questions for attendees to answer in the chat box throughout to boost engagement
Presentations are due no later than March 24th
Find a PDF download with all this info here.
4. Worksheet
We plan to include a worksheet for each presentation. There are a few reasons behind this:
- They encourage people to take action, which increases value
- It’s an easy way for viewers to take notes
- We’ll be able to capture the email addresses of people interested in your topic. And after the event is over, you'll receive the email address of each attendee who downloads your worksheet. If you don't have a worksheet, we won't be able to collect email addresses for you.
The content of the worksheet should follow along with your presentation and encourage attendees to take action. You are more than welcome to include links and a call-to-action at the end.
We've created a Canva template for you here that you can edit. We just ask you to please keep your worksheet to no more than 2-3 pages so we don't overwhelm our stepmoms. We will also include a one-pager with each presenter's bio, photo, and link to their freebies, along with blank lines for a few notes, so no need to include any of that in your worksheet.
Look for an email from us with a link where you'll be able to upload your presentation and worksheet.
5. VIP Package Contributions
The Ultimate Access Pass will be a huge addition to the presentations we’re running. To make it even more valuable, we ask that you provide one resource for the pass. Your resource can include things like:
- eBooks
- Workbooks
- Courses (big or small)
- 1-month memberships
- Freebies
Note: Based on last year's results, we expect this to convert very well so we do not recommend contributing any 1:1 offers.
It’s totally up to you to decide whether you’d like to create something new or provide something you already have. While this isn’t required, it’s highly encouraged that you participate.
Anyone who does contribute a premium resource (aka not something you're giving away for free somewhere else) will get a 50% affiliate commission on sales, rather than 40%. (more on that is below)
Information for these resources is due on March 17th. You'll receive a questionnaire to fill out that will make passing the information to us nice and simple.
6. Promotion
The power of an online summit comes from a group of experts coming together for a single cause. The joint promotion that happens because of that is a huge benefit to everyone involved.
Because of that, we encourage you to share on social media and email your lists during the promotion period, starting on April 9th.
You’ll want to share using your affiliate link (a link will be available for you can set that up here) so you can get in on the 40% commission that will come from any Foundation or Ultimate Access Pass sales (50% if you've contributed a bonus!).
You’ll find swipe copy and graphics in the Resource Vault below.
7. Live Participation
And last comes participation during the week of the event. Since you’ll already have done the work of creating the presentations and extra resources, you’ll be able to sit back and relax for the most part!
All we ask is that you participate in the chat during your presentation slot and interact in the Facebook group throughout the week to help attendees stay excited and engaged.
While you are not required to attend the events of other speakers, it’s highly encouraged! We’ll be able to get some great discussions going about the topics being presented.
We really want this to be a special few days for our stepmom attendees. We want them to walk away with new contacts, resources, and confidence to tackle all their challenges. And we know that with your help, they can do just that!
Affiliate Details
While summits are great for overall visibility and making new connections, a little extra income never hurts either, right?
That’s exactly why we’ve set up an affiliate program for the Ultimate Access pass, where you’ll receive a commission from all sales from the traffic you refer to the event. Payouts will be made no later than 30 days after the event.
The commission structure is as follows:
- 40% for all speakers
- 50% for all speakers who include a premium bonus
We're offering a VIP package for attendees called the Ultimate Access Pass. The pricing structure will be:
Ultimate All-Access Pass:
- $67 for 20 minutes after initial registration
- $97 from now until the start of the weekend
- $147 from April 20th onward
After the summit this year, we are opening the doors for our Stepfamily Circle Membership. If you are interested in serving as an affiliate for that, as well, let us know and we'll get you set up.
To make it as easy as possible for you to generate extra income from the summit, we've set up the Resource Vault, which includes things like email swipe copy, social media copy, and social share graphics. However, you’re more than welcome to write your own copy and even run your own Facebook ads.
Just remember to use your affiliate link, which you'll be able to create or look up here (coming soon).
As with all affiliate promotions, be sure to disclose that you’re an affiliate when sharing with your audience.
And please also note: we use Thrivecart for our affiliate program, which means you CANNOT change the links provided to you. If you change them or try to use "pretty links," you will not get credit for the sale. Sorry about that, it's a Thrivecart glitch that we just have to work with.
Now for those resources we promised to make your life as easy as possible!
In this folder you’ll find the following resources: (folder content is regularly updated so keep checking back!)
- Summit branding information (in case you'd like to show off on your website that you've been featured at the summit!)
- To do list with due dates so you can keep track of everything nice and easily
- Email swipe copy and suggested send dates
- Social media swipe copy and suggestion posting dates
- Social media graphics
- Slide templates (you’re free to create your own branded slides)
- Workbook template (you’re free to create your own branded workbook)
View the resources here.
And in case you don't want to dig through a folder, here are direct links that will be activated in the coming weeks:
Current Action Steps
Phew, that was a lot to cover! You’re awesome for making it this far 🙂
For the sake of clarity, here are your current action steps:
- Let us know you’re in or schedule a time to chat with us
- Join the speaker Facebook group AND the attendee Facebook group
- Provide your basic information once the link comes through
- Schedule your presentation slot
- Sign up for your affiliate account
- Let me know if you have any questions up to this point!
Remember to grab your to do list and get things added to your calendar. Because if you’re like us, if it’s not in your calendar it doesn’t exist.
Here’s a roundup of our key dates:
- Basic information: As soon as possible
- Presentation slot scheduled: As soon as possible
- Presentation: March 24th
- Ultimate Access Pass contribution information: March 17th
- Promotion period: April 6 - 20
- Summit dates: August 20 - 22
- Ultimate Access Pass cart closes: April 25
- Affiliate payouts: by no later than 30 days post-summit
Something we missed? Email us at info@thestepmomsummit.com or pop into the Speakers Facebook group!